Should tobacco advertising be banned wherever children and teenagers can see it?

AI-generated summary, admin reviewed: This initiative prohibited tobacco advertising that was aimed at minors or could reach them. It covered print and social media, online advertising, posters, cinemas, points of sale and event sponsorship, and similar rules applied to electronic cigarettes. Advertising would remain possible only when it reached adults exclusively. Supporters argued that reducing young people's exposure would prevent more of them from starting to smoke. Opponents said the measure would amount to a near-total advertising ban for legal products and unnecessarily restrict commercial freedom. Swiss voters approved the initiative.

Seed source: Swissvotes federal popular vote dataset.
Swissvotes page: https://swissvotes.ch/vote/652.00
Official result data: https://www.bk.admin.ch/ch/d/pore/va/20220213/can652.html
Vote date: 2022-02-13
Original Swissvotes English title: Initiative «No tobacco ads for children and young adults»
Original German title: Initiative «Kinder und Jugendliche ohne Tabakwerbung»
Swissvotes short-description title: Volk will Kinder und Jugendliche mit einem weitgehenden Tabakwerbeverbot schützen
Original French title: Initiative «Enfants et jeunes sans publicité pour le tabac»
Official English explanatory information: http://web.archive.org/web/20220211175344/https://www.admin.ch/gov/en/start/documentation/votes/20220213/no-tobacco-ads-for-children-and-young-adults.html
Official German explanatory information: https://web.archive.org/web/20220202135808/https://www.admin.ch/gov/de/start/dokumentation/abstimmungen/20220213/volksinitiative-ja-zum-schutz-der-kinder-und-jugendlichen-vor-tabakwerbung.html
Official French explanatory information: https://web.archive.org/web/20220209133834/https://www.admin.ch/gov/fr/accueil/documentation/votations/20220213/initiative-populaire-oui-a-la-protection-des-enfants-et-des-jeunes-contre-la-publicite-pour-le-tabac.html
Année Politique Suisse description: https://anneepolitique.swiss/prozesse/62089
Federal office information (German): http://web.archive.org/web/20220209103850/https://www.bag.admin.ch/bag/de/home/strategie-und-politik/politische-auftraege-und-aktionsplaene/politische-auftraege-zur-tabakpraevention/tabakpolitik-schweiz/volksinitiative-kinder-ohne-tabakwerbung.html
Federal office information (French): https://web.archive.org/web/20220112220852/https://www.bag.admin.ch/bag/fr/home/strategie-und-politik/politische-auftraege-und-aktionsplaene/politische-auftraege-zur-tabakpraevention/tabakpolitik-schweiz/volksinitiative-kinder-ohne-tabakwerbung.html
easyvote explainer video (German): https://www.youtube.com/watch?v=eTrnmN8HC4U
easyvote explainer video (French): https://www.youtube.com/watch?v=ZkBcdxhL7Y8
BFS result map (German): https://mapexplorer.bfs.admin.ch/?obs=politic&lang=de#c=indicator&i=vp20220213.prop_oui_652_0
BFS result map (French): https://mapexplorer.bfs.admin.ch/?obs=politic&lang=fr#c=indicator&i=vp20220213.prop_oui_652_0
Official chronology (German): https://www.bk.admin.ch/ch/d/pore/vi/vis484.html
Official chronology (French): https://www.bk.admin.ch/ch/f/pore/vi/vis484.html